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So, what is the new ‘normal’?
The new normal is an experiment. It's a means to an end. The end being the other side of Covid 19. While companies are adopting all the necessary hygiene and technological measures to sustain their businesses, they're not looking at the current plan of actions from a long-term perspective. The frameworks are not yet finalized because this is a new situation for everyone. We're all ultimately in the same boat.

Most companies are approaching the current crisis by taking the required steps and precautions internally to ensure their employees are active, engaged, and motivated to communicate consistently. Organizations are recruiting top psychologists to help their employees adjust to their new 'workstations.' Confident and empathetic communication is vital in tackling this new normal. Senior leaders are shifting focus on taking care of their work families. An Indian multinational conglomerate has divided themselves in to two teams – a Survival team to handle the crisis at hand, and a Revival team to focus on how to kickstart the business once the lockdown is lifted.

Some are also taking this as an opportunity to instigate a sense of social responsibility within the company. Firms like M3M are housing their labor in hutments and providing food, water, and medicines to those in need. Others like Zomato and Paytm are taking donations to give the same to those who cannot fend for themselves.

“Let’s take this crisis as a humbling experience and focus on some of the softer virtues which are more important than making money and get through this together.”
- Prabir Jha
Founder and CEO, Prabir Jha People Advisory

That being said, organizations are also encouraging their employees to utilize their potential to the tee by introducing self-learning programs, skill training webinars, and online assessment interviews like Athena to ensure a sense of constant development. "We've launched online courses for the leadership team on training and development, " a senior executive from the hotel division of a leading Indian multinational conglomerate told us during our discussion. "We want to make the most of this time to develop our skills as leaders and work on ourselves," he adds. Hines, too, is identifying internal training programs that usually take a back seat during normal working conditions. Such investment in coaching methods inspire the employee to maintain the required work decorum even as they struggle to balance the new work-life routines at home.

Working on self-development, virtually, seems to be the direction everyone is headed towardsfor the foreseeable future. "Learn to laugh at yourselves and really introspect, " said Prabir Jha as we drew towards the end of our conversation. "Let’s take this crisis as a humbling experience and focus on some of the softer virtues which are more important than making money and get through this together, "he adds in conclusion.