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The New Normal: India
A blueprint to keep your talent motivated
in the Corona edition of 2020 India.
We're living in unprecedented times. The current business environment poses an unwarranted mix of ambiguity and curiosity, and companies are pulling out all stops to ensure a stable path to the other side. It just goes to show how much can change over a span of 30 days.

It was merely a month ago when we hosted our first Galaxy of Leaders series for 2020 in Delhi. Our aim – to induce thought-provoking discussions with some of the most respected senior executives from India. We hosted interactions with people from across industries – hospitality, finance, private equity, information technology, multinational global food systems, you name it – from startups to Fortune 100 companies. Fast forward to today, and we’re looking at what could be one of the most challenging times the global economy has faced in a century. Companies such as Maruti Suzuki, who are taking up the responsibility to scale up ventilator production in India, are also coming together to help provide masks, equipment, and collect contributions to help the healthcare industry combat coronavirus.

The nature of our business is such that it gives us unique access to senior business leaders across industries to understand how they are addressing the challenges resulting from this pandemic. It allows us to gather insights into the steps they are taking to protect their employees, customers, and financial results – all with the aim of making it to the other side.

With the Indian subcontinent on lockdown till the mid of April 2020, companies are finding themselves adjusting to new remote work environments. As the vice president for the hotel division of a leading Indian multinational conglomerate rightly told us, "technology has taken the front seat. "Picture in-person meetings shifting to virtual interactions, team outings becoming virtual socials, and conferences turning into virtual roundtable discussions. While policies like BYOO – Bring Your Own Office – are keeping the technology function on their toes, human resource teams are figuring out new ways to engage and motivate their employees efficiently, sans physical interactions.

"The one motive each company is working towards right now is Business Continuity, and the most revered way to sustain it is by taking care of your employees."

The one motive each company is working towards right now is business continuity, and the most revered way to sustain it is by taking care of your employees. From counseling programs to ensuring salary-retention, remote work and flexible hours to implementing casual virtual meetups, organizations are currently creating entirely new frameworks to avoid any unnecessary hindrances to their workflow. Work communities are finding innovative and empathetic ways to withstand these trying times together – across industries and hierarchies.

As social distancing becomes the new normal, the concept of a 'work family' is growing stronger than ever. Managers are applying a more compassionate approach both in their external and internal communications, to a) ensure the brand identity and b) ensure the welfare of their employees, respectively. That’s when it struck us. We’re all in this together. The only way to successfully battle this pandemic out is we take care of each other. So, we reached out to our Galaxy of Leaders through a virtual discussion to understand the steps they’re taking within their respective firms for the benefit of both the organization and the employees. We connected with leading senior executives in India to gather their insights to put together this blueprint as a beacon to guide us on our journey to the other side, together.